Press release- 17 days for 17,000 children

PRESS RELEASE

FOR IMMEDIATE RELEASE

  

Moisson Montréal launches a summer challenge for Montrealers

 

17 days to help 17,000 children as part of the Hunger Doesn’t Take a Holiday campaign

 

Montréal, August 9, 2016 –  As the Hunger Doesn’t Take a Holiday campaign continues, Moisson Montréal challenged Montrealers to form teams and collect as many donations as possible during the next 17 days. The goal of this initiative is to come to the aid of 17,000 young people in the city’s neighbourhoods, between the ages of three and seventeen, who depend on food aid to get by.

 

Moisson Montréal Executive Director Richard D. Daneau reiterates the importance of this campaign’s success: “We have given ourselves a very reasonable objective of $45,000 for this very first summer campaign, which is not a big price to pay to have the peace of mind knowing that thousands of families will have enough to eat this summer, a period of the year that’s all about joy and lighthearted fun. With this initiative, we wish to remind people that the issue of hunger is present throughout the year and that each donation makes a difference. By participating in this challenge, you allow Moisson Montréal and the organisations we serve to offer healthy meals to thousands of schoolchildren.”

 

The winning team, who will be awarded two season’s passes to La Ronde, will be unveiled this August 26, as part of a volunteer morning activity open to the general public at Moisson Montréal. Along with several members and community deciders, Florence Longpré, actress and spokesperson for the Hunger Doesn’t Take a Holiday campaign, will be in attendance.

 

How can you put together a team for the Hunger Doesn’t Take a Holiday challenge and take part in the volunteer day?

  •                 Sign your team up for Hunger Doesn’t Take a Holiday by following the steps in this form: faimdesvacances.com/the-teams and share your initiative with your friends so we can collect a maximum of donations all together!
  •                 People aged fourteen and over can sign up for the volunteer morning on August 26, where actress Florence Longpré will be in attendance, by sending an email to: benevolat@moissonmontreal.org.

 

 

Mid-campaign update 

Almost halfway through the Hunger Doesn’t Take a Holiday campaign, Moisson Montréal has collected $18,940, which is 42% of the total objective. It’s a considerable sum, but not enough to meet the needs of the thousands of families in the metropolitan region who do not have access to meals supplied by schools and who have to turn to Moisson Montréal for aid.

 

About Hunger Doesn’t Take a Holiday

The goal of this new campaign is to raise $45,000, which will be used by Moisson Montréal and its partner organizations to address the growing need among Montreal families for food assistance during the summer. This campaign has been made possible thanks to the generous support of our sponsors and partners: Desjardins, ACCEO Solutions, CIBLE, La Ronde, Poche et fils and Quebec’s Food Truck Association. Visit noholidayforhunger.com for more details.

 

About Moisson Montréal

A non-profit organization founded in 1984, Moisson Montréal is today the largest food bank in Canada. Through its centre for collecting, sorting and distributing emergency food assistance, the organization allocates nearly 1,000 tons of food per month to close to 250 accredited community organizations on the Island of Montreal. In turn, these organizations provide food assistance to 146,000 people, including close to 34,000 children. Moisson Montréal receives funding and supplies mainly through donations. Its operations require the collaboration of nearly 8,000 volunteers each year and result in the redistribution of about 13 million kilos of foodstuffs, representing a total value of close to $61 million. Moisson Montréal has won three awards for its Food Recovery Program in Supermarkets: the Sustainable Development award from Mercuriades, the 2015 Corporate Citizenship (Supply category) award from Novae and the Élixir (Coup de Coeur category) prize from PMI. For additional information: www.moissonmontreal.org

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For information or to request an interview Moisson Montréal representatives, please contact:

 

Émilie Lafond

SYRUS

514 935-2777 poste 212

514-652-7680

elafond@syrusreputation.com

 

 

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